The Friendship Company makes social apps for friends. Somewhere along the way social media stopped being about your friends and became a performance for strangers. We won't accept that the people you love most get the leftovers of your attention — so we make small software for small circles: no feeds, no followers, nothing that wants more of your time than your friends do.

Right now we're building wafflr, a weekly video journal shared with your closest friends, splitlobby, which splits the check, not the friendship, foo-ball, a fantasy soccer league just for your friends, and 333, a shared map of third places your whole group can get to. wafflr is out now on iOS.