The Friendship Company makes social apps for friends. Somewhere along the way social media stopped being about your friends and became a performance for strangers. We won't accept that the people you love most get the leftovers of your attention — so we make small software for small circles: no feeds, no followers, nothing that wants more of your time than your friends do.

Right now we're building wafflr, a weekly video journal that starts the conversation, foo-ball, a fantasy soccer league that keeps it going all season, splitlobby, which makes sure the check never ends it, and 333, a shared map of third places to continue it in person.